Viva Ferrari
CLIENT
LOCATION
EVENT
SERVICE
Viva Ferrari Brief
Creative Consultation for Ferrari World’s Live Show
Objective
To provide expert creative consultation for the development of Viva Ferrari, a bespoke live performance at Ferrari World, Abu Dhabi.
Execution
Renowned for his live show production and choreography expertise, Drive Productions approached Kwame Knight to contribute his creative vision to this ambitious project.
Viva Ferrari is a groundbreaking love story told through a fusion of dance, breakdancing, acrobatics, parkour, music, and live projection mapping—a bold and immersive experience designed to captivate audiences.
With extensive experience integrating multiple performance disciplines, Kwame played a pivotal role in refining the show’s creative direction. His deep understanding of seamlessly blending live performance with projection mapping was instrumental in shaping the production’s dynamic visual storytelling.
Since Viva Ferrari was an entirely new creative venture, Kwame’s insights helped navigate uncharted territory, ensuring the show achieved its bold, innovative vision.
His contributions helped unite technology, movement, and narrative in a way that had never been done before, making Viva Ferrari a genuinely immersive and unforgettable spectacle.
