Spielo Gaming

Plants vs. Zombies - Flash Mob Brief

Objective:

Spielo Gaming sought an innovative and high-energy flash mob dance performance to promote the launch of their award-winning game, Plants vs. Zombies.

The goal was to create a spectacle that would captivate audiences, generate buzz, and align with the fun, quirky nature of the game, which features homeowners using an arsenal of plants to fend off a horde of invading zombies.

Implementation:

Spielo partnered with Accelerate to deliver a show-stopping, immersive brand activation at London's Excel during the prestigious ICE Gaming Annual Convention to bring this vision to life.

Renowned international creative director and choreographer Kwame Knight was commissioned to devise and direct the high-impact flash mob, ensuring the performance seamlessly reflected the game's essence—mixing humour, suspense, and dynamic movement.

Kwame Knight meticulously choreographed the flash mob to transition seamlessly from an ordinary crowd into a synchronised performance, with dancers disguised as unsuspecting convention-goers before suddenly breaking into action.

Performers, styled as plants and zombies, brought the game to life through bold, expressive movement and theatrical engagement with the audience.

The routine was set to a high-energy soundtrack that blended playful, eerie, and dramatic musical elements, mimicking the game's intensity. The performance concluded with an interactive segment inviting attendees to join the fun, reinforcing the game's engaging and light hearted spirit.

The Plants vs. Zombies flash mob was an undeniable success. It drew in large crowds, generated extensive social media engagement, and delivered a uniquely memorable experience that perfectly encapsulated the essence of Spielo Gaming's innovative and entertaining brand.