Clinique

Clinique Brand Activation Brief

Objective:

To design and execute a high-impact, bespoke live performance that will drive the excitement and awareness surrounding the launch of Clinique's new DDML+ lotion.

About Clinique:

Clinique Laboratories is a renowned American brand specializing in skincare, cosmetics, toiletries, and fragrances.

Known for its dermatologist-developed products, Clinique is distributed in premium department stores and is a part of the Estée Lauder Companies.

Concept & Creative Vision:

Creative Director & Producer Kwame Knight conceptualised the activation, crafting an entirely original performance inspired by the key qualities of the new DDML+ lotion.

This unique and dynamic piece aimed to engage the audience while conveying the essence of the product—hydrating, nourishing, and elevating skincare.

Implementation:

Accelerate played a crucial role in executing this brand activation. The team was responsible for casting and auditioning a diverse range of talents, including dancers, gymnasts, breakdancers, contortionists, and musicians, who embodied the fluidity, precision, and energy that reflected the core message of the DDML+ lotion.

The process involved managing all aspects of logistics, from securing talent to coordinating rehearsals and overseeing the flawless execution of the live performance.

Every detail was meticulously planned to ensure that the performance captured the attention of Clinique's target audience, creating a memorable and engaging experience that reflected the brand's legacy of innovation and skincare excellence.

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