Fayrouz Commercial
CLIENT
LOCATION
EVENT
SERVICE
Fayrouz Commercial Brief
Creative Direction & Talent Casting for Fayrouz Commercial
Objective
To provide a Creative Director, cast professional dancers, and travel to Egypt to oversee the production and choreography of the Fayrouz commercial.
Execution
Accelerate was approached by a leading advertising agency in Cairo, Egypt, seeking our expertise in sourcing top-tier talent for their Fayrouz commercial.
The director envisioned a tango-inspired dance battle between two performers embodying the brand's energy and passion.
Given his extensive dance and movement background, Kwame Knight was appointed Creative Director.
He flew to Egypt to collaborate closely with the director, ensuring the creative vision was fully realised.
During casting, local auditions in Cairo failed to produce suitable dancers. In response, Kwame enlisted the support of Accelerate, which successfully auditioned and cast highly skilled dancers within just 24 hours.
They were immediately flown to Egypt to join Kwame for the shoot.
The final result was a visually stunning, high-energy, choreographed performance that captured the essence of Fayrouz.
The commercial's success solidified an ongoing partnership between Accelerate, Kwame Knight, and the advertising agency, leading to continued collaborations on future projects.
