Amazon Conference
CLIENT
LOCATION
EVENT
SERVICE
Amazon Conference Brief
Live Performance Adaptation for Amazon Prime
Objective
To create a high-energy, immersive live performance for the Amazon Conference in London, bringing the Amazon Prime television commercial to life on stage.
Execution
HG Entertainment commissioned Accelerate's Kwame Knight to conceptualise and choreograph a captivating stage adaptation of the Amazon Prime commercial for the Amazon Conference at Odeon, Leicester Square.
Drawing inspiration from the original ad, Kwame designed a seamless fusion of dance and breakdancing, using meticulously choreographed sequences to recreate the vibrancy and excitement of the commercial. Set to the original soundtrack, the performance maintained the spirit of the ad while engaging the audience in a dynamic, real-time experience.
A key challenge was translating a TV commercial's high-energy, fast-cut visuals into a continuous live performance.
To bridge this gap, Kwame choreographed custom transitions that maintained momentum, ensuring the show flowed effortlessly without the need for cinematic edits.
The result was a visually striking, electrifying performance that successfully captured the essence of the Amazon Prime commercial and delivered an unforgettable moment for conference attendees.
