Audi A6 Launch

Audi A6 Launch Brief

Objective:

To create a dynamic and engaging live performance for the launch of the new Audi A6, delivering an unforgettable experience tailored to the event's distinguished guests.

Implementation:

Audi sought an entertainment act that would resonate with their audience, many of whom were seasoned professionals with a deep appreciation for music from the '90s. To achieve this, the event producer secured the legendary Brit Award-winning artist Sonique, best known for chart-topping dance hits like "I Put a Spell on You," "Sky," and "It Feels So Good."

Accelerate was entrusted with the complete performance execution, managing all logistics, coordination, and creative direction to ensure a seamless and high-impact show.

International creative director Kwame Knight was commissioned to choreograph a visually captivating set, carefully crafted to complement Sonique's energy and iconic sound.

The performance featured two elite Accelerate dancers, who brought the stage to life with expertly synchronized movement, enhancing Sonique's electrifying DJ set.

The show combined fluid choreography, immersive stage design, and high-energy visuals to create a seamless fusion of music, movement, and luxury branding—perfectly aligning with Audi's sophisticated image.

Hosted in the vibrant city of Zagreb, Croatia, the Audi A6 launch event was a resounding success. It blended world-class entertainment with the brand's commitment to innovation and excellence.

Kwame Knight's visionary direction ensured that the performance entertained and left a lasting impression on Audi's esteemed delegates, reinforcing the spirit of prestige and modernity that defines the Audi A6.