Lee Cooper

Lee Cooper Brief

Objective:

To design and execute a high-impact fashion show to unveil the latest collection from the iconic English heritage brand Lee Cooper in Berlin, Germany.

Lee Cooper Implementation:

For the launch of Lee Cooper's latest collection, the client enlisted the expertise of Kwame Knight, a highly regarded creative director and choreographer with over 500 live show events under his belt.

Known for his ability to blend high-energy choreography with fashion seamlessly, Kwame has worked with some of the UK's leading fashion brands, bringing a unique and dynamic approach to every production.

Kwame's innovative choreographic vision was instrumental in showcasing the wide range of Lee Cooper's products.

He blended dance and fashion in a way that highlighted the versatility and style of the collection. His show concepts were tailored to emphasise the essence of the brand—modern, bold, and effortlessly cool—while paying tribute to Lee Cooper's rich heritage.

This show took place at Berlin Fashion Week. This spectacular event served as the official unveiling of Lee Cooper's reimagined brand identity, presented to an exclusive group of associates and licensees at the brand's conference, "A Taste of Things to Come," followed by its official debut at the international fashion show in Berlin.

Kwame's cutting-edge choreography and direction not only captured the fashion world's attention but also set the stage for Lee Cooper's exciting new chapter, merging the past with the future in an unforgettable presentation of style and innovation.