Southbank Flashmob

Greek National Tourism Organisation Brief

Greek Flash Mob

Objective

To create an unforgettable large-scale flash mob at London’s Southbank, featuring over 150 dancers, to promote Greek culture and tourism through an electrifying and immersive experience.

Execution

The Greek National Tourism Organisation enlisted Accelerate to bring this ambitious activation to life, appointing acclaimed creative director Kwame Knight to lead the project. With a proven track record in orchestrating large-scale flash mobs, Kwame was the perfect visionary to craft a performance that would captivate both live and global viewers.

Collaborating closely with the Greek National Tourism Organisation,

Kwame and the Accelerate team meticulously shaped the concept, ensuring it authentically conveyed the spirit of Greece. Every detail was flawlessly executed, from sourcing and training 150 talented dancers to coordinating rehearsals and managing the intricate logistics of the shoot day.

The result? A visually stunning and emotionally resonant performance that left a lasting impression.

To date, Kwame Knight’s Greek Flash Mob has garnered over 1.2 million views, successfully amplifying Greece’s tourism message on an international scale.