Adidas and Reebok

Adidas & Reebok - Netherlands Brief

A Groundbreaking Theatrical Fashion Show at Efteling Theme Park

Objective

To create a high-impact theatrical show for Adidas and Reebok, performed at the prestigious Efteling Theme Park in The Netherlands.

This marked a historic collaboration—one of the first times these two global sportswear giants shared the same stage for a unified fashion showcase.

The challenge was to seamlessly blend Adidas and Reebok's distinct brand identities into one cohesive, visually stunning production while directing and choreographing 20 dancers and models.

Execution

Kwame Knight, a renowned international creative director, choreographer, and producer, was appointed to lead the project, recognising its scale and creative complexity.

Given the magnitude of the production, meticulous preparation was key—weeks of rehearsals in London followed by additional days on-site in The Netherlands ensured precision and excellence.

Unlike a traditional T-shaped catwalk, the show leveraged the full-scale theatre stage to create a contemporary, immersive experience that elevated fashion storytelling.

The performance opened with a spectacular martial arts sequence, seamlessly blending street dance, contemporary, house, hip-hop, and commercial dance styles.

This high-energy introduction set the tone for the rest of the show, which featured dynamic catwalk sequences, breathtaking choreography, and an atmospheric lighting design that amplified the overall visual impact.

Why Choose Accelerate?

Kwame Knight's ability to orchestrate large-scale productions and seamlessly integrate movement, fashion, and storytelling made this Adidas & Reebok show an unforgettable experience.

His expertise in fashion show choreography and theatrical direction ensures that every production is executed at the highest level.

Whether you're looking for a cutting-edge fashion show, an immersive live performance, or a bold brand activation, Accelerate and Kwame Knight delivers unparalleled creativity, innovation, and seamless execution.

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