Chevrolet Commercial

Chevrolet Commercial Brief

Objective:

To provide a female dancer/model as the central feature of a new Chevrolet commercial targeted at the Middle Eastern market. The commercial was set to be shot in Cairo, Egypt, and required a model who fit the director’s vision and the agency’s brief.

After extensive casting sessions, Chevrolet was unable to find the right candidate.

Implementation:

Having previously collaborated with Accelerate on several successful projects, Chevrolet contacted us with the brief. In response, we swiftly organised a casting to identify the perfect model. Within a day, we found the ideal candidate: dancer/model Talitha-Luke-Eardley.

Her unique modelling and movement skills blend made her the perfect fit for the commercial.

Once selected, we coordinated all logistics and arrangements to ensure Talitha was flown to Cairo the next day for the shoot.

This efficient turnaround allowed Chevrolet to stay on schedule and meet their production timeline without delay.

At Accelerate, we take pride in meeting any brief, no matter the challenges or timeframe, ensuring seamless execution every time.