Chime For Change

Chime For Change Brief

Objective:

To provide a team of elite commercial dancers to perform alongside Rita Ora at the Chime for Change Sound of Change concert—an unprecedented global event dedicated to advancing education, health, and justice for girls and women worldwide.

Implementation:

Accelerate was entrusted with curating and casting the finest professional commercial dancers to accompany Rita Ora on stage for this momentous event.

The Sound of Change Live concert, held at London's iconic Twickenham Stadium, marked the first-ever worldwide concert designed to amplify women's voices and advocate for gender equality on a global scale.

The show brought together millions of viewers worldwide, uniting them in support of a cause greater than entertainment alone.

Accelerate ensured that every dancer selected for Rita Ora's performance embodied the energy, precision, and star power required to enhance her set, elevating the performance into an electrifying spectacle.

The event, spearheaded by Gucci and co-founded by Salma Hayek Pinault and Beyoncé, featured a stellar lineup of world-renowned artists, including Beyoncé herself as the headliner, alongside Jessie J, Florence and the Machine, John Legend, and Rita Ora.

With the stage set for an unforgettable night, Accelerate's dancers played an integral role in bringing Rita Ora's performance to life, blending high-impact choreography with seamless stage presence.

The production was spectacular, helping to drive awareness and raise a staggering £2.8 million for the cause.

The Chime for Change concert was not just a musical event—it was a global movement, and Accelerate was proud to contribute to its powerful message through the art of dance.