TaylorMade Adidas Golf

TaylorMade Adidas Golf Brief

Objective:

To engage world-renowned creative director Kwame Knight to conceptualise, choreograph, and oversee the production of a dynamic fashion-dance launch show for TaylorMade Adidas Golf, highlighting their latest collection and captivating the audience through innovative and high-energy performance.

Implementation:

Kwame Knight brought a cutting-edge and exciting vision to the launch event for TaylorMade Adidas Golf.

He created an unforgettable fashion dance show that seamlessly integrated a variety of musical genres, choreography, and live performance elements.

Kwame not only devised the concept and choreography for the show but also curated the musical soundtrack and collaborated closely with the lighting design team to create an immersive experience for the audience.

The performance was divided into three distinct sections, each accompanied by its unique musical style, including Electro House, Alternative, R&B, Hip-Hop, Dance, and Pop. The carefully selected tracks ensured a dynamic flow and kept the energy levels high throughout.

The show took place at the iconic London Tower Bridge—an extraordinary venue for an extraordinary event. This was only the second fashion show ever held at the Tower Bridge, marking a historic moment in fashion events.

Kwame had choreographed the first-ever fashion show on the bridge just months before, cementing his legacy as the first creative director and choreographer to make such a groundbreaking impact at this remarkable location.

By combining innovative choreography, a diverse musical selection, and a stunning venue, Kwame Knight delivered a launch show that elevated the TaylorMade Adidas Golf collection in a fresh, engaging, and unforgettable way. T

The performance set a new standard for fashion shows, integrating athleticism, style, and entertainment while showcasing the brand’s cutting-edge golf apparel in a unique and captivating manner.