Britains Got Talent 2012

Britain's Got Talent Brief

Objective:

To provide a creative director, choreographer, and dancers for the 2012 Britain's Got Talent television commercial. The commercial featured the four judges—Simon Cowell, David Walliams, Amanda Holden, and Alesha Dixon—and aimed to showcase the judges preparing for the upcoming show creatively.

Implementation:

Kwame Knight was appointed the creative director and choreographer for the Britain's2012 Got Talent commercial.

Kwame directed the choreography for Alesha Dixon and a group of featured dancers, ensuring the commercial conveyed the energy and excitement of the show.

The commercial featured Alesha Dixon in a Cuban salsa bar. There, she shared a captivating dance moment in the centre of the floor with Accelerate dancer Michael Cortez. This scene highlighted Alesha's vibrant, energetic persona before she was called away.

In addition to Alesha's dance sequence, the commercial also featured 20 Accelerate dancers choreographed and creatively directed by Kwame.

The dancers brought dynamic energy to the scenes featuring David Walliams and Amanda Holden, adding depth and movement to their segments and seamlessly integrating with the overall concept.

Kwame's vision for the commercial expertly combined the judges' personalities with visually captivating choreography, ensuring that the ad not only showcased the show's stars but also captured the essence of Britain's Got Talent in a fresh and exciting way.