JD Sports
CLIENT
LOCATION
EVENT
SERVICE
JD Sports Brief
Immersive Live Activation
Objective
To create an engaging and dynamic live activation that enhances the shopping experience captivates customers, and strengthens JD Sports' brand presence through an innovative fusion of performance and retail.
Execution
Renowned Creative producer Kwame Knight conceptualised and executed the immersive activation of the Dancing Mannequins for JD Sports. This high-energy spectacle transformed the shopping environment by seamlessly blending performance theatre with a live fashion show.
The activation began with dancers posing as mannequins in the display windows, immediately grabbing attention and drawing customers into the store. Once inside, shoppers were immersed in an electrifying atmosphere, with dancers in branded JD Sports apparel delivering choreographed performances that brought the space to life.
Music played a pivotal role in the experience, with a live DJ curating an energetic soundtrack that unified the activation. Additionally, brand ambassadors engaged with customers, further enhancing interaction and collecting valuable data for JD Sports.
This innovative approach successfully elevated customer engagement strengthened brand identity, and created a memorable in-store experience that set JD Sports apart in the retail landscape.
