Va Va Voom: Kwame Knight Brings Magic to Renault Clio's Viral Sensation
When it comes to creating unforgettable moments in the entertainment world, Kwame Knight is a well-known name. The International Creative Director, Producer, and Choreographer has an extraordinary talent for transforming commercials, live performances, and brand activations into spectacles that captivate audiences worldwide.
His work on the Renault Clio "Va Va Voom" viral commercial is no exception—garnering over 2.5 million views on YouTube and counting.
This high-energy, unexpected campaign blends comedy, surprise, and irresistible choreography, making it a standout piece of branded entertainment.
The advert isn't just about selling a car; it's about creating an experience that leaves both the drivers and the audience speechless.
A Test Drive Like No Other
Shot on the bustling streets of London, the commercial takes an unsuspecting group of everyday people on what they believe is a simple Renault Clio test drive. The setup seems ordinary enough—drivers are joined by a sales assistant who guides them through the features of the New Renault Clio.
However, what unfolds next is anything but ordinary.
At a seemingly random traffic junction, the sales assistant encourages the driver to press the mysterious "Va Va Voom" button—this is where the magic begins.
An elaborate chain reaction kicks into motion when the button is activated, instantly transforming their surroundings into a high-energy theatrical performance.
What starts as an everyday test drive quickly becomes a cinematic experience, featuring stunning surprises, unexpected delights, and an electrifying finale that catches every driver off guard.
Kwame Knight's Unforgettable Choreography
The true climax of the commercial comes when the grand reveal takes place—a troupe of gorgeous, highly skilled dancers/models appears out of nowhere to perform a seductive, high-energy routine. The choreography, masterfully designed by Kwame Knight, exudes elegance, sensuality, and pure Va Va Voom energy.
The dancers, dressed in stylish, eye-catching attire, move with precision and confidence, delivering a performance that is both sultry and powerful. Their synchronised, fluid movements perfectly embody the Renault Clio's sleek and sophisticated essence, adding luxury, allure, and excitement to the test drive experience.
As the routine peaks, the test drivers—who had no idea what was coming—are left stunned, exhilarated, and utterly speechless. Their genuine reactions, ranging from pure amazement to uncontrollable laughter, highlight the success of the campaign's playful and unexpected nature.
Why This Campaign Works
The Renault Clio "Va Va Voom" commercial is an experiential marketing masterclass blending storytelling, performance, and surprise elements to create a viral sensation.
Here's why it works so well:
Captivating Storytelling – The commercial follows a straightforward and engaging narrative, keeping viewers hooked from start to finish.
The Power of Surprise – The unsuspecting test drivers' authentic reactions make the campaign feel real, relatable, and highly shareable.
Kwame Knight's Impactful Choreography – His ability to seamlessly blend movement and branding elevates the entire production, making it more than just an ad—it's an experience.
Viral Potential – With its unexpected twists, humour, and dynamic visuals, the commercial naturally encourages people to share, discuss, and rewatch it.
Kwame Knight: A Creative Force in the Industry
This latest work is another example of Kwame Knight's ability to elevate brands through performance-based storytelling.
Whether choreographing for commercials, stage productions, fashion events, or corporate campaigns, Kwame consistently delivers world-class entertainment that leaves a lasting impact.
His signature style—an effortless fusion of dance, theatre, and brand messaging—has made him one of the most sought-after Creative Directors in the industry. With every project, he brings a unique blend of innovation, sophistication, and high-energy creativity that sets his work apart.
The Renault Clio Va Va Voom campaign isn't just a car commercial—it's a show-stopping moment in advertising history. And at the heart of it all? Kwame Knight is the creative genius who continues redefining how we experience entertainment.
Would you like to see Kwame Knight's expertise bring your brand to life? Whether it's a global campaign, fashion show, or live event, he's the visionary who can take your project to the next level.
Now, that's what we call… Va Va Voom!
Kwame also choreographed the version for the Va Va Voom female test drivers, which featured hunky male dancer/models.