Clinique – Dramatically Different Moisturising Lotion
Accelerate commissioned International creative director Kwame Knight on behalf of AmbientWW to devise, create and choreograph a unique fusion dance / circus style bespoke performance for the launch of the Dramatically Different Moisturising Lotion + by Clinique. The performance toured the United Kingdom in conjunction with the launch of the new product.
Kwame had to create a piece that had never been seen before. He also had to tie in the unique aspects of the Clinique DDML+ product. Kwame drew on his 15 years of experience and live entertainment knowledge to put together the spectacle. He utilized the skills of street dancers, contortionists, breakdancers, acrobats and circus performers.