2012 Gold Best use of experiential

2012 Gold Best use of experiential – Kwame Knight

Earlier this year Accelerate provided choreographer Kwame Knight for an experiential event for Carte Noire. The experience won 2012 Gold Best Use Of Experiential To read the full article click here

2012 Gold Best use of experiential – Concept

2012 Gold Best use of experiential - Carte NoireThe concept was devised by Arc, who used shopping centres and exhibitions as venues to bring this experience to life. Silent performers entertained people from an intimate stage area, whilst a ‘me-time’ atmosphere was created for consumers by using headphones playing the soundtrack of the performance and cutting out all background noise.

2012 Gold Best use of experiential Carte NoireThey created over 1.1 million opportunities to experience the Carte Noire world, serving 45,000 coffees with nearly 2% of the 40,000 coupons handed out being redeemed in store.

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