Westfield and Adidas

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Westfield and Adidas Brief

To provide a creative director who could choreograph and devise a fashion dance show for Westfield and Adidas to be performed at the Westfield shopping centre in London, UK.

Implementation

Accelerate provided international creative director Kwame Knight to choreograph, devise & create a high impact, energy fuelled fashion dance show for Adidas at the Westfield shopping centre in London. The show saw the Adidas dance crew fusing street dance, hip hop and acrobatics on stage in Adidas’ must-have Spring / Summer collection.

The bespoke show was created for the MY2013 stage inside Westfield by  choreographer and creative director Kwame Knight.

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