Viva Ferrari Brief
To consult on the creation of a bespoke live performance for Ferrari World, Abu Dhabi called Viva Ferrari.
Kwame Knight was approached by Drive Production for his creative input on a live show they were creating for Ferrari World. The show is a love story told through the mediums of dance, break dance, acrobatics, parkour music and live projection mapping.
With extensive experience in show production and choreographic performance, Kwame was able to implement key elements to consider in putting together such a performance.
The Viva Ferrari live show is like nothing that has been created before, so this was totally new territory for all the creatives involved.
Hailing from a strong background in utilising performers with various disciplines, Kwame’s valuable knowledge of fusing live performance and project mapping was a key component in piecing this ground breaking performance together.