TaylorMade Adidas Golf

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TaylorMade Adidas Golf

To provide world renowned creative director Kwame Knight to devise & choreograph a fashion dance launch show for well known golf equipment retailer TaylorMade Adidas Golf.

Implementation

TaylorMade golfKwame was commissioned to devise the concept & choreograph the TaylorMade Adidas Golf fashion dance show. He was also responsible for the musical soundtrack & lighting design for the show. Kwame went for a wide range of music for the show as it had 3 sections, musical styles included Electro House,  Alternative, R&B, Hip-Hop, Dance & Pop. From artists such as Mark Ronson, Justice, Maroon 5, LMFAO & Raphael Saadiq.

The show which took place at London’s Tower Bridge was the 2nd fashion show ever to take place on the Bridge.

Kwame made history a few months previously as the first ever choreographer to devise a fashion show on the bridge.

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