Spielo Gaming Brief
Spielo approched us with a requirement to create & devise a flash mob dance performance for the launch of the award winning game Plants Vs Zombies. The game involves a homeowner using a variety of different plants to prevent an army of zombies from entering their house and “eating their brains”
We provided international creative director Kwame Knight to direct and choreograph a flash mob dance to promote the launch of the game Plants Vs Zombies by Spielo gaming. The live brand activation took place at London’s Excel for the ICE gaming annual convention.