Petronas Twin Towers Brief
To stage the first ever fashion show to take place on the Skybridge in the Petronas Twin Towers
Creative director Kwame Knight was flown to Malaysia to direct the first ever fashion show to take place on the Skybridge in the Petronas Twin Towers which are the tallest twin joined towers in the world. Kwame made history by becoming the first ever to direct & DJ a fashion show in the Petronas Twin Towers.
This was one of most spectacular fashion shows ever to be staged inside a building. Spectacular in the sense that it was held 175 meters above street level on quite a narrow 58-meter long SkyBridge connecting both the Petronas Twin Towers. It was also the first time in the history of the Twin towers that an international fashion event was permitted on the 2-storey SkyBridge. That in itself was the main attraction.
The J Spring Fashion Show showcased the most spectacular four season collections by the world’s notable fashion houses, including British fashion leader Paul Costelloe, Dutch celebrity designer Addy van den Krommenacker, Portuguese fashion talent Susana Bettencourt, New York Fashion Week and leading luxurious swimwear brands Gottex and Gideon Oberson, Spanish sensation Chula, Australian fashion brand Katelyn Aslett, India Fashion Week designer Smriti Gupta, and Berlin Fashion Week brand Maicco.