Greek National Tourism Organization

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Greek National Tourism Organization Brief

Greek Flash Mob (Short Version)

To create and devise a flashmob performance to take place on the southbank, London with over 150 dancers.

Implementation

Greek Flash MobAccelerate was approached by the Greek National Tourism Organization to create a large scale flash mob to be performed at London’s southbank. Kwame Knight was appointed as the creative director to create and devise the flashmob. With extensive experience of putting on large scale flashmob performances.

He was the ideal creative. Working closely with the Greek National Tourism Organization he identified the message they wanted conveyed through this activation. Kwame and the Accelerate team worked together sourcing the 150 dancers, organising the rehearsals and coordinating all the logistics for the shoot day.

To date Kwame Knight’s Greek Flashmob has been watched over 1.2 million times.

Flash Mob (Full Version)

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