Fayrouz Commercial

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Fayrouz Commercial Brief

To provide creative director, cast dancers, fly over to Egypt to shoot the Fayrouz commercial

Implementation

Finding us via our website, Accelerate was approached by a advertisement agency in Cairo, Egypt that required our services in putting together the talent for the Fayrouz commercial. The director of the commercial needed a creative director who could work with his vision of two dancers doing the dance discipline the tango in battle for the product “Fayrouz”.

Coming from a highly trained dance background, we appointed Kwame Knight to fly out to Egypt to meet up with the director to discuss the brief in detail. While in Cairo, the producers held a casting looking for dancers in Egypt, but they were not successful. Kwame called on Accelerate to help, who were able to audition and cast the suitable dancers within 24 hours. We flew them out to join Kwame for the shoot.

The result was a highly choreographed performance for the Fayrouz commercial. The advertisement agency, director and producers continue to work with the Accelerate team and Kwame Knight to date.

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