Clinique Brand Activation Brief
Clinique Brand activation – To create a bespoke live performance to promote the launch of Clinique’s new DDML+ lotion.
Clinique Laboratories, is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high end department stores owned and operated by the Estée Lauder Corporation.
Creative director Kwame Knight created a performance based on the qualities of the product. The piece was totally original and created especially for the launch of the new Clinique product.
Accelerate were responsible for organising the casting and auditioning dancers, gymnasts, break dancers, contortionists and musicians for the performance, including all the coordination and logistics required for the Clinique brand activation.
The brand activation took place in some of the largest shopping malls right across the UK.
The Clinique brand activation was supported with brand ambassadors on the ground collating data and giving customers direct access to the product.