Chime For Change

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Chime For Change Brief

Rita Ora required 8 professional commercial dancers to perform with her in Chime For Change’s Sound of Change concert.

Implementation

Chime For Change - Rita OraAccelerate cast the finest professional commercial dancers to feature live on stage with Rita Ora for the Chime For Change concert in London – the first-ever global concert event to bring girls’ and women’s issues to the world’s stage. Millions of people joined in The Sound of Change Live, to promote Education, Health and Justice for girls and women everywhere..
The musical extravaganza was staged at Twickenham Stadium with headliner and co-founder Beyoncé taking to the stage alongside Jessie J, Florence and the Machine, John Legend, and Rita Ora.
The fundraising gig, organised by the Gucci-founded charity, Salma Hayek Pinault and Beyoncé, raised £2.8 million.
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